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Inflationary pressure easing in Asia, boosting sales of consumer technology

Inflationary pressure easing in Asia, boosting sales of consumer technology

13 Sept 12:16 Key points summarised by AI
  • Asia Pacific's Technical Consumer Goods (TCG) market anticipates stability and revenue growth in 2023, driven by easing inflationary pressures and consumers seeking value.
  • To thrive, TCG brands must prioritize agile inventory management, strategic pricing, product innovation (smart devices, premiumization), and effective marketing.
  • Strong growth is evident in Indian and Southeast Asian markets, particularly in photo and gaming sectors, boosted by post-pandemic tourism recovery and increasing online sales.
  • Sustainability emerges as a critical trend, enabling brands to attract environmentally conscious consumers and potentially justify premium pricing.
  • Future growth in 2023 will be supported by a recovering tourism sector, reduced transportation costs, and China's economic reopening, fostering opportunities for product innovation and differentiation.
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