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The campaign promises and populism shaping Thailand’s 2023 election
AI In-brief 13 Sept 05:35

The campaign promises and populism shaping Thailand’s 2023 election

  • Thailand's 2023 election campaign is characterized by numerous populist promises from political parties, aiming to attract voters with pledges like increased minimum wages, enhanced social welfare, and direct financial handouts.
  • Major parties propose substantial financial incentives; Pheu Thai targets a 25,000 baht minimum salary for graduates and a 10,000 baht digital wallet handout, while PPRP and UTNP promise higher welfare card allowances and elderly subsidies, requiring massive budgets.
  • In Thailand, populist policies, traditionally short-term economic stimuli, have expanded to encompass long-term welfare provisions, with parties competing to offer extensive benefits that blur the line between welfare and populism.
  • While appealing policies attract some, particularly swing voters (Gen X and Y), a significant portion of the electorate remains loyal to specific parties or politicians, suggesting that policy alone may not sway all votes, with some prioritizing non-economic issues like anti-drug policies.
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