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Asia Pacific’s tourism industry to surpass pre-pandemic peak in 2025

Asia Pacific’s tourism industry to surpass pre-pandemic peak in 2025

13 Sept 10:55 Key points summarised by AI
  • The Asia Pacific tourism industry, especially tours and attractions, is forecast to exceed its pre-pandemic peak by 2025, reaching an estimated US$75 billion due to rapid post-reopening growth.
  • This surge is driven by accelerating demand from travelers prioritizing 'experiences,' with online bookings projected to triple by 2025, largely influenced by mobile-savvy Gen-Z and millennial tourists.
  • Key markets like Thailand are experiencing robust recovery, significantly bolstered by the return of Indian and Chinese tourists, alongside an increase in medical and long-stay visitors.
  • The industry must adapt to this rapid influx by offering immersive, small-group experiences that are easily discoverable and bookable via mobile platforms to cater to evolving traveler preferences.
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