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China's falling birth rate pushes baby product firms to diversify

China's falling birth rate pushes baby product firms to diversify

13 Sept 16:56 Key points summarised by AI
  • China's plummeting birth rate is compelling baby product companies to pivot their business strategies to survive.
  • Firms like NATUNAKIDS are expanding beyond traditional baby items, venturing into adult and parent-child apparel, and even considering pet products.
  • The demographic shift, rooted in past policies and current reluctance to have children, has led to China's first population decline in six decades, signaling a challenging future for the baby industry.
  • Market analysts predict a bleak outlook, with companies facing declining margins and revenues as they struggle to adapt to the shrinking market.
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