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From sushi to salmon curry: Norwegian seafood makes its presence felt

14 Sept 01:56 Key points summarised by AI

Norway successfully introduced salmon sushi and sashimi to the global market in the 1980s through "Project Japan," transforming its excess salmon supply into a worldwide culinary trend.
The Norwegian Seafood Council (NSC) actively worked to clarify that popular sushi salmon originates from Norway, not Japan, significantly increasing consumer awareness in key markets like Thailand through targeted campaigns.
As the world's second-largest seafood exporter, Norway aims to replicate its salmon success by promoting other sustainably farmed seafood, such as fjord trout and mackerel, for integration into diverse local cuisines.
Despite robust export growth, Norway navigates challenges including rising prices due to global factors and the imperative to maintain sustainable farming practices, which are central to its brand and environmental commitment.

Yesterday 15:13 Key points summarised by AI

"Bright at Midnight" marks the first institutional exhibition in Asia of Dutch conceptual artist Bas Jan Ader, showcasing his enigmatic work at Bangkok Kunsthalle until January 10, 2027.
The exhibition delves into Ader's legacy, exploring themes of vulnerability and the ephemeral, made more poignant by his 1975 disappearance at sea during an art project.
It encourages viewers to engage with art beyond its material form, featuring key pieces like "Thoughts unsaid, Then forgotten," "Light vulnerable objects threatened by eight cement bricks," and the haunting film "Launch of the Ocean Wave."
A highlight is the planned live transformation of "Light vulnerable objects threatened by eight cement bricks" in 2026, where ropes will be cut, creating a new layer of art from the destructive impact.
The exhibition challenges conventional art consumption, advocating for a deeper appreciation of conceptual and research-driven artistic practices over mere fascination with art as an asset class.