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Beyond sushi: Japan expands veggie options to tempt tourists

Beyond sushi: Japan expands veggie options to tempt tourists

23 Sept 05:21 Key points summarised by AI
  • Japan, traditionally renowned for its fish and meat-heavy gastronomy, is actively expanding vegetarian and vegan dining options to better accommodate the increasing number of international tourists.
  • Cities like Tokyo are spearheading initiatives, including culinary seminars for restaurateurs, expert consultations for menu development, and offering subsidies to promote veggie-friendly establishments.
  • Popular vegan eateries such as Izakaya Masaka and Saido are thriving by offering plant-based versions of Japanese classics, like soy fried chicken and tofu 'eel,' attracting significant foreign visitor interest.
  • Despite a rich history of Buddhist vegetarian cuisine ('shojin ryori'), challenges remain in widespread adoption due to local awareness gaps, though ongoing efforts aim to establish Japan as a globally diverse culinary destination.
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