TikTok's venture into e-commerce paying off: report
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TikTok's venture into e-commerce paying off: report
13 Sept 01:38Key points summarised by AI
TikTok Shop achieved rapid growth in Southeast Asia, expanding its gross merchandise value sevenfold to $4.4 billion in 2022, just a year after its launch.
The platform effectively leveraged TikTok's massive user base, converting their entertainment attention into purchases and significantly boosting its market share.
Aggressively expanding beyond Indonesia into five additional Southeast Asian markets, TikTok Shop invested heavily in improving its e-commerce capabilities.
While trailing established rivals like Shopee and Lazada in overall GMV, TikTok Shop recorded the fastest growth rate in the region's nearly $100 billion e-commerce market.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.