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Redefines domestic MICE to boost economy

Redefines domestic MICE to boost economy

21 Sept 07:40 Key points summarised by AI
  • Thailand Convention and Exhibition Bureau (TCEB) is overhauling its domestic MICE (Meeting, Incentive, Convention, Exhibition, Event) strategy, establishing a dedicated department to drive economic growth, create jobs, and distribute income nationwide.
  • The new strategy, themed “New MICE Perspectives,” involves a 360-degree mission to develop products, services, destinations, and entrepreneurs, supported by comprehensive marketing and support schemes.
  • TCEB will implement four major strategies: Growth Promotor, Business Connector, Industry Nurturer, and Ecosystem Architecture, focusing on innovation, partnerships, sustainable development, and long-term economic value.
  • Key initiatives include attracting global events like EEC Cluster 2023, strengthening domestic trade fairs through the EMTEX scheme, and boosting local conventions, aiming for 17.79 million domestic MICE travelers and 59 billion baht in revenue by the end of 2023.
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