Thailand Convention and Exhibition Bureau (TCEB) is overhauling its domestic MICE (Meeting, Incentive, Convention, Exhibition, Event) strategy, establishing a dedicated department to drive economic growth, create jobs, and distribute income nationwide.
The new strategy, themed “New MICE Perspectives,” involves a 360-degree mission to develop products, services, destinations, and entrepreneurs, supported by comprehensive marketing and support schemes.
TCEB will implement four major strategies: Growth Promotor, Business Connector, Industry Nurturer, and Ecosystem Architecture, focusing on innovation, partnerships, sustainable development, and long-term economic value.
Key initiatives include attracting global events like EEC Cluster 2023, strengthening domestic trade fairs through the EMTEX scheme, and boosting local conventions, aiming for 17.79 million domestic MICE travelers and 59 billion baht in revenue by the end of 2023.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.