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Survival of Online Media: Transforming the Business Model

Survival of Online Media: Transforming the Business Model

13 Sept 09:49 Key points summarised by AI
  • Online media outlets globally, particularly in Southeast Asia, face severe financial struggles, necessitating innovative business model transformations to sustain operations and journalistic credibility.
  • Indonesia's Katadata diversified revenue by establishing a Business Research and Data communications department, leveraging journalistic expertise to create client campaign content, which funds 60-70% of its "quality journalism."
  • VietnamPlus pioneered a subscription model for "high-quality content," including in-depth stories and exclusive interviews, targeting academic audiences to foster a culture of paying for premium news.
  • Crucially, as media adapt new financial strategies for survival, they must rigorously maintain journalistic ethics and standards, safeguarding against hidden capitalist or political influences in news reporting.
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