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Tesla rolls out customer referral incentive globally as EV price war heats up

Tesla rolls out customer referral incentive globally as EV price war heats up

21 Sept 05:35 Key points summarised by AI
  • Tesla revives its global "Refer and Earn" customer referral program to boost EV sales amidst an escalating price war.
  • The program offers new buyers incentives like cashback (e.g., $500 in U.S., 3,500 yuan in China) and bonus features, such as three months of Full Self-Driving in the U.S.
  • This aggressive strategy aims to prioritize sales growth and expand market share globally, putting pressure on competitors.
  • While boosting volumes and leading to record deliveries, analysts express concerns about the potential impact of these incentives and price cuts on Tesla's profit margins.
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