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Thailand sets goal to attract 68.5 million foreign tourists in 2028

Thailand sets goal to attract 68.5 million foreign tourists in 2028

16 Sept 03:30 Key points summarised by AI
  • Thailand's Tourism Authority (TAT) targets attracting 68.5 million foreign tourists by 2028, aiming for 5.6 trillion baht in revenue, representing 25% of the country's GDP.
  • The TAT is finalizing 2025 marketing plans to generate 3.1 trillion baht, anticipating a 'Resilience phase' of continuous growth post-pandemic, but also acknowledging intense global competition requiring prioritized marketing efforts.
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