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Thailand’s tourism deficit with Japan

Thailand’s tourism deficit with Japan

23 Sept 02:01 Key points summarised by AI
  • Thailand recorded an unprecedented tourism deficit with Japan in the first half of 2023, as Thai visitors to Japan (497,700) significantly outnumbered Japanese tourists arriving in Thailand (326,347).
  • Several factors contribute to this deficit, including lingering Japanese hesitancy to travel abroad post-COVID-19, the recent relaxation of Japan's border controls, and the weakening Yen affecting Japanese travel budgets.
  • This decline has led to Korean tourists (757,767) surpassing Japanese arrivals, now ranking fourth among international visitors to Thailand.
  • The Tourism Authority of Thailand (TAT) is actively working to reverse this trend, promoting its '5F Soft Power' and hosting events like the 'Amazing Thailand Fest 2023' in Osaka, aiming to attract 500,000 Japanese tourists this year.
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