Thai PBS Thai PBS
TikTok won't launch cross-border e-commerce services in Indonesia amid concerns

TikTok won't launch cross-border e-commerce services in Indonesia amid concerns

13 Sept 21:50 Key points summarised by AI
  • TikTok announced it will not launch cross-border e-commerce services in Indonesia, despite plans to roll out similar initiatives in other countries like the UK and US.
  • This decision follows strong concerns from the Indonesian government, particularly the Minister of Cooperatives and Small and Medium Enterprises, regarding the potential negative impact on local small businesses.
  • Indonesian officials expressed worries that a cross-border platform could lead to an "unequal playing field and predatory pricing" due to an influx of foreign products.
  • TikTok reaffirmed its commitment to supporting local Indonesian micro, small, and medium-sized businesses through its existing localized TikTok Shop model, which focuses on local-to-local sales.
Read full article
Asean 1/1
Skip > Skip >