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“The Masterpiece” campaign to normalise breastfeeding

“The Masterpiece” campaign to normalise breastfeeding

14 Sept 02:57 Key points summarised by AI
  • UNICEF Thailand launched "The Masterpiece" campaign during World Breastfeeding Week to normalize and emphasize the importance of breastfeeding.
  • Thailand's exclusive breastfeeding rate for the first six months is only 29%, significantly below the 50% global target, indicating many children miss optimal early nutrition.
  • Mothers face barriers like lack of healthcare/family support, misleading infant formula marketing, and unsupportive workplaces.
  • UNICEF advocates for stronger family-friendly workplace policies, including paid parental leave and breastfeeding facilities, to support mothers.
  • The campaign calls for universal support for new mothers, recognizing breastfeeding as a crucial societal investment for children's future.
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