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Political uncertainty forces tourism industry to cut arrival estimates by 2 million

Political uncertainty forces tourism industry to cut arrival estimates by 2 million

13 Sept 12:15 Key points summarised by AI
  • The Tourism Council of Thailand (TCT) reduced its 2023 tourist arrival forecast from 30 million to 28 million, anticipating a 100 billion baht revenue shortfall.
  • This downward revision is primarily attributed to political uncertainty, delays in new government formation impacting budget disbursement for tourism promotion, and concerns over potential protests deterring visitors.
  • While initial quarterly targets were met, the third-quarter target is expected to miss by about two million arrivals, prompting the Tourism Authority of Thailand (TAT) to adapt promotion strategies with existing resources to mitigate the impact.
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