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From K-pop to sales girls: AI goes mainstream in South Korea

From K-pop to sales girls: AI goes mainstream in South Korea

1 Oct 02:49 Key points summarised by AI
  • AI humans are rapidly integrating into South Korean society, taking on diverse public roles from K-pop idols and news anchors to sales representatives.
  • Companies like Pulse9 are pioneering the creation of virtual humans, initially driven by the K-pop industry's demand for scandal-free, round-the-clock performers, now expanding into corporate and customer-facing roles.
  • The technology, exemplified by virtual human Zaein, combines deepfake AI with human actors to perform complex tasks, showcasing the current blend of artificial intelligence and human talent.
  • Despite the projected massive growth of the virtual human market, experts highlight the critical need for clear regulations to address the ethical implications and distinguish between reality and deepfakes.
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