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TAT asks for Bt600m to promote tourism during the fourth quarter of this year

TAT asks for Bt600m to promote tourism during the fourth quarter of this year

22 Sept 06:34 Key points summarised by AI
  • The Tourism Authority of Thailand (TAT) requests Bt600 million from the Central Fund to launch a major tourism promotion campaign, targeting six million arrivals and Bt31 billion in revenue during the fourth quarter.
  • The campaign includes 'Thailand Festival Experience' New Year countdown events across five regions, featuring firework displays at Wat Arun and a ten-day festival in Nakhon Ratchasima, alongside a major Loy Krathong celebration in Bangkok.
  • TAT forecasts seven million tourists in Q4 and plans to sign agreements with eight major Chinese travel partners in Beijing to boost arrivals, particularly from China, which is currently below target.
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