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Leveraging postage stamps as a soft power to boost the economy

Leveraging postage stamps as a soft power to boost the economy

16 Sept 19:27 Key points summarised by AI
  • Facing declining traditional mail demand due to digitalization, Thailand Post is repositioning postage stamps as a source of national soft power to boost revenue.
  • The agency issues limited-edition stamps rich in Thai culture, history, and unique designs, alongside themed collections (e.g., Covid-19, e-sports) to attract global collectors.
  • Innovations include the 'iStamp' service for personalized stamp creation, plans for an online philatelist community, and exploring digital assets like NFT crypto stamps to broaden appeal.
  • Promoting stamps as valuable 'little works of art' and historical artifacts, Thailand Post celebrates its 140th anniversary with special exhibitions and an upcoming International Stamp Exhibition.
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