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Is Thai film industry, the weak pillar of the soft power edifice, on the cusp of better days?

22 Sept 07:20 Key points summarised by AI

The Thai government is actively promoting soft power, establishing a national committee and identifying the film industry as one of 11 key sectors for economic growth, aiming to generate significant income through a creative workforce.
The unexpected box office success of "The Undertaker" has injected new hope into the struggling Thai film industry, demonstrating its potential to resonate with local audiences and contribute to the nation's soft power.
Despite this resurgence, the film industry faces significant impediments, including strict censorship laws and issues of bargaining power, which hinder its full growth and ability to leverage its soft power potential.
Thailand holds a respectable 41st global ranking in soft power, yet the effectiveness of current government strategies and the understanding of soft power's true meaning are debated among critics.

Yesterday 15:28 Key points summarised by AI

Thailand's Tourism and Sports Minister announced the government will seek clarification from the Chinese Embassy regarding its recent travel advisory warning Chinese nationals about safety concerns in Thailand.
The travel advisory is anticipated to negatively impact the number of Chinese tourists visiting Thailand, despite recent increases in arrivals.
A meet-and-greet event featuring Chinese actress Bai Lu, a WeTV Global Ambassador, was abruptly cancelled just days after the Chinese Embassy issued its safety warning, though no official reason was provided.
The Chinese Embassy's advisory urged citizens to beware of job scams, fraudulent investments, suspicious travel arrangements, and the risk of illegal detention or being lured to the Thai-Myanmar border.
Chinese nationals were advised to verify job offers, use legitimate transport, avoid high-risk border areas, protect personal documents, and keep family informed of travel plans.