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Government urged to provide full support to Thai movie industry

Government urged to provide full support to Thai movie industry

22 Sept 15:53 Key points summarised by AI
  • Director Thiti Srinuan of the hit film “Sap Pa Rer” urges the Thai government to provide substantial support to the movie industry, advocating for films to become a form of global soft power beyond mere photo opportunities.
  • Srinuan admitted he previously misunderstood 'soft power,' believing earlier knowledge could have propelled his 600-million-baht grossing film into international markets.
  • A government official affirmed the administration's commitment to supporting the movie industry and creative businesses as economic drivers, dismissing criticism of exploiting films for publicity.
  • A critic, however, expressed doubts about the government's true understanding of 'soft power' and its ability to implement concrete strategies, citing a history of superficial engagement from past administrations.
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