Thai PBS Thai PBS
Bt5.1 billion to promote “soft power” activities next year

Bt5.1 billion to promote “soft power” activities next year

13 Sept 17:07 Key points summarised by AI
  • The National Soft Power Development Committee (NSPDC) has approved Bt5.1 billion to promote 11 key elements of Thailand's soft power, including food, festivals, music, and Muay Thai.
  • This initiative involves approximately 10,000 activities, with the Songkran festival, rebranded as “The World Water Festival,” being a central focus.
  • Songkran is planned to run throughout April next year, primarily in Bangkok, and is projected to generate about Bt35 billion in revenue.
  • The Bt5.1 billion funding will be distributed across various sectors, with significant allocations for festivals (Bt1 billion), food (Bt1 billion), and tourism (Bt711 million).
  • The committee aims to secure the necessary funds from the Central Fund, as the 2024 fiscal budget is still awaiting parliamentary approval.
Read full article
Economy 1/3
Skip > Skip >