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Som Tum Poo Pla Ra, most sought-after menu : Grab Thailand

Som Tum Poo Pla Ra, most sought-after menu : Grab Thailand

13 Sept 18:21 Key points summarised by AI
  • Som Tum Poo Pla Ra (Papaya salad with crab and fermented fish) was GrabFood's most sought-after and best-selling dish in 2023, with over 4.4 million orders.
  • Coffee remained the top-selling beverage, exceeding 4.6 million cups, while eggs and drinking water were the most frequently ordered items on GrabMart.
  • Vegan menus and skincare products emerged as 'rising stars,' both experiencing a fivefold increase in orders compared to the previous year.
  • Grab Thailand observed a significant trend of consumers integrating their out-of-home lifestyles with spending habits through digital platforms for food and daily essentials.
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