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Chinese online travel giant reveals 90% surge in searches about Thailand

Chinese online travel giant reveals 90% surge in searches about Thailand

25 Sept 05:19 Key points summarised by AI
  • A new bilateral visa exemption between China and Thailand, effective March 1st, triggered a 90% surge in Thailand-related searches on a Chinese online travel platform within an hour.
  • Trip.com reported over 40% increase in flights from major Chinese cities to Bangkok and an 80% rise in China-related searches on its Thai platform.
  • Thailand's Tourism Authority expects the policy to revitalize tourism, potentially lowering airfares due to increased flights, and aims to attract 8 million Chinese tourists in 2024, significantly up from 3.51 million in 2023.
  • To reach this ambitious target, Thailand plans to boost marketing efforts in China, particularly in secondary cities, to attract new visitors.
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