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Vietnam's incense village turns into Instagram hotspot

Vietnam's incense village turns into Instagram hotspot

21 Sept 03:16 Key points summarised by AI
  • Quang Phu Cau, an incense village in northern Vietnam, has transformed into a popular Instagram destination, drawing tourists eager to photograph its vibrant, traditionally crafted incense sticks.
  • Villagers, who historically prepare scarlet and magenta sticks for Lunar New Year (Tet), now create multi-colored arrangements, including a giant Vietnamese map, specifically for social media photo opportunities.
  • Tourists pay a small fee to take pictures, providing a significant new income stream for local families and boosting the village's economy alongside their ancestral craft.
  • Despite the busy production season for Tet, villagers actively accommodate visitors, even assisting them in finding optimal photo angles while ensuring the drying sticks remain undisturbed.
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