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270 million baht to be sought for promotion of this year’s Songkran festival

270 million baht to be sought for promotion of this year’s Songkran festival

25 Sept 06:48 Key points summarised by AI
  • The Soft Power Strategy Committee plans to request 270 million baht from the government to promote this year's Songkran Festival.
  • The initiative aims to establish Songkran as a significant part of Thailand's soft power, anticipating 35 billion baht in revenue and increased foreign tourism.
  • Funds will support Songkran activities in Bangkok and other provinces, alongside a promotional campaign scheduled to begin in February.
  • This effort complements other soft power initiatives, such as the recently launched "Bangkok Design Week 2024," which showcases Thai creativity and boosts the national economy.
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