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Indonesia candidates turn to K-pop to pull votes

Indonesia candidates turn to K-pop to pull votes

13 Sept 21:50 Key points summarised by AI
  • Indonesian presidential candidates are strategically leveraging K-pop's immense popularity to attract young voters, who constitute over half of the country's electorate.
  • Campaigns adopt K-pop aesthetics, including merchandise, photoshopped images, and livestream formats, to present candidates in a modern and engaging way, making politics more appealing.
  • These innovative tactics effectively boost voter awareness and engagement, drawing K-pop fans into political discourse and creating a unique, contemporary campaign environment.
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