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The price of love: Valentine’s Day spending to reach more than 2.5 billion baht in 2024

The price of love: Valentine’s Day spending to reach more than 2.5 billion baht in 2024

1 Oct 07:10 Key points summarised by AI
  • Thai consumers are projected to spend 2.52 billion baht on Valentine's Day in 2024, a 5.4% increase from 2023, despite persistent inflation, indicating a strong desire to celebrate.
  • Nearly three-quarters of respondents plan to celebrate, with an estimated average spend of 2,125 baht per person, primarily by dining out at restaurants, followed by visits to shopping malls or celebrations at home.
  • Online shopping is the preferred method for gift purchases, with clothes, handbags, and jewelry topping the list, followed by chocolates and flowers; notably, rose prices are lower this year due to favorable weather.
  • Valentine's Day celebrations extend beyond romantic couples, with a significant portion of singles planning to express affection to their parents, showcasing diverse interpretations of the holiday.
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