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Thai self-confidence index reveals gap between aspirations and appearance

Thai self-confidence index reveals gap between aspirations and appearance

23 Sept 01:45 Key points summarised by AI
  • A new "Self-Confidence Index" reveals Thais, despite generally high confidence in their looks, possess a strong desire for further appearance enhancement through beauty treatments, highlighting a gap between perceived and desired attractiveness.
  • The study, surveying 1,000 individuals, identified appearance as an area with lower-than-average confidence levels, correlating with the widespread use of photo-editing apps to enhance perceived attractiveness.
  • This discrepancy presents a significant market opportunity for the aesthetics industry, as beauty treatments are proven to substantially boost confidence, increasing it from an average of 82% to 91% post-procedure, thus empowering individuals.
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