Thai PBS Thai PBS
Price and taste play big roles in adopting a plant-based diet

Price and taste play big roles in adopting a plant-based diet

13 Sept 08:20 Key points summarised by AI
  • Price and taste emerge as primary barriers hindering wider consumer adoption of plant-based diets, despite significant market growth.
  • Consumers demand more affordable, better-tasting alternatives with improved texture and wider availability to match conventional products.
  • Nutritional transparency is crucial, as many consumers seek clear information on protein content and express concerns over highly processed ingredients and high sodium levels in some plant-based substitutes.
  • Industry players are innovating with new plant-based products, but must address these core consumer hesitations to fully capitalize on the expanding market.
Read full article
Lifestyle 1/2
Skip > Skip >