Thai PBS Thai PBS
TikTok becomes Thailand’s choice for online shopping

TikTok becomes Thailand’s choice for online shopping

14 Sept 02:31 Key points summarised by AI
  • TikTok is the most popular online shopping platform for Thais up to 29, driven by its 'Shoppertainment' approach with live streams and short videos.
  • Older shoppers (50-59) favor Facebook and established e-commerce sites like Shopee/Lazada, valuing familiarity, competitive pricing, and reliable product/payment systems.
Read full article
Economy 1/1
Skip > Skip >