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AI vs humans: influencers face competition from virtual models

AI vs humans: influencers face competition from virtual models

14 Sept 00:14 Key points summarised by AI
  • AI-generated virtual models like Aitana Lopez are rapidly gaining traction, offering brands cost-effective alternatives and complete creative control over content compared to human influencers.
  • Companies are leveraging virtual influencers to attract younger, tech-savvy audiences, contributing to the influencer market's projected growth from $16.5 billion in 2022 to nearly $200 billion by 2032.
  • While AI provides tools for human influencers to enhance content (e.g., translations, deepfakes), it also poses a significant competitive threat as AI models become more realistic, accessible, and available 24/7.
  • The rise of AI influencers fuels concerns about deepfakes and content authenticity, prompting platforms like Meta to implement 'Made with AI' labels for AI-generated content.
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