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A superstition boom full of faith in Thailand

A superstition boom full of faith in Thailand

13 Sept 13:23 Key points summarised by AI
  • Thailand is experiencing a significant 'mutelu' superstition boom, driven by widespread uncertainties and fears related to work, finances, and post-pandemic anxieties.
  • Mutelu encompasses Thai people seeking fortune, prosperity, and good luck through superstitious objects, charms, amulets, and travel to sacred sites, with a 2024 study revealing 88% of respondents believe in these practices.
  • The trend, significantly amplified post-2020 by celebrity endorsements and social media, shows generational differences in focus, from health for Gen X to career advancement for Gen Y and trendy charms for Gen Z.
  • Beyond material gains, many participants view mutelu as a spiritual anchor providing mental healing and comfort, while also fueling a growing faith-based tourism industry.
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