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The year of ‘Eat-fluencer'

The year of ‘Eat-fluencer'

14 Sept 02:12 Key points summarised by AI
  • Online 'Eat-fluencers' significantly shaped 2024's food landscape, reviving classic dishes and propelling ordinary items to viral fame, according to Line Man.
  • Top viral dishes included cheese tea, which saw a sevenfold increase in orders, and banana cake, which inspired over 2,000 restaurants and boosted orders by 115%.
  • Social media influencers played a crucial role, with personalities like Bew Varaporn driving the immense popularity of specific items such as Bonnana's banana cake.
  • Cultural moments, like the 'Moo Deng' incident, also sparked food trends, leading to a 50% surge in searches for dishes like leg of pork with rice on the Line Man platform.
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