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Beyond the Smell: Inside durian mania

Beyond the Smell: Inside durian mania

12 Sept 19:28 Key points summarised by AI
  • Durian, known as the "King of Fruit," is a polarizing delicacy in Southeast Asia, particularly Thailand, celebrated for its unique sweet and creamy taste but infamous for its potent aroma, which drives significant domestic and export demand.
  • Due to its strong odor, durian is banned in most public spaces; however, businesses are creatively catering to its fan base through special events, all-you-can-eat buffets, and innovative durian-infused dishes in hotels and shopping malls.
  • The durian industry is evolving with online sales and gastronomic tourism, including orchard tours and high-end durian afternoon teas, supporting local farmers and promoting diverse varieties, while also emphasizing responsible consumption due to its intense smell.
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