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Thailand stakes its claim as a global creative force at Cannes

Thailand stakes its claim as a global creative force at Cannes

10 Sept 17:30 Key points summarised by AI
  • Thailand officially unveiled the Thailand Creative Culture Agency (THACCA) at the 2025 Cannes Film Festival, aiming to establish the country as a global hub for creativity and soft power.
  • THACCA serves as a dynamic new engine to cultivate and propel 14 diverse creative sectors, including film, music, design, wellness, games, and fashion, with a unified government and private sector front.
  • Key strategic initiatives for 2025 include a 200-million-baht production grant, a 10-million-baht development fund, and a 10-million-baht short film grant to fuel content creation and empower emerging Thai filmmakers.
  • Thailand is actively enhancing its appeal for international productions by offering cash rebates of up to 30%, leveraging world-class production infrastructure, and relaunching the Bangkok International Film Festival in 2026.
  • THACCA's mission is to strategically position Thailand as an influential player in global creative industries, connecting its rich cultural identity with the international entertainment market and fostering worldwide collaboration.
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