Thai PBS Thai PBS
MICE tourism needs strong government support amid decline

MICE tourism needs strong government support amid decline

13 Sept 08:30 Key points summarised by AI
  • Thailand's MICE (Meetings, Incentives, Conventions, Exhibitions) tourism sector faces a significant downturn, with 2024 arrivals projected to fall below one million, necessitating immediate and robust government intervention.
  • The industry has generated 33 billion baht from 590,000 MICE tourists so far this year, a sharp decrease from last year's 69.5 billion baht, reflecting reduced spending and shorter stays by visitors.
  • The Thailand Incentive and Convention Association (TICA) proposes aggressive sales and marketing campaigns targeting diverse sectors, shifting focus to short-haul and domestic markets, and improving international accreditation for facilities.
  • Industry leaders advocate for crucial government support, including short-term tax incentives for business meetings (especially in second-tier cities) and long-term ecosystem enhancements like infrastructure upgrades, workforce development, and sustainability certifications.
Read full article
Travel & Tourism 1/1
Skip > Skip >