Thai herbs to be promoted as an element of the country’s soft power

10 Sept 19:08 Key points summarised by AI

The Ministry of Commerce actively promotes Thai herbs as a key element of the nation's soft power, capitalizing on growing global demand and Thailand's rich traditional herbal wisdom.
The global retail market for herbal products is experiencing significant growth, valued at over US$60 billion in 2024 and projected to exceed US$78 billion by 2029, highlighting a vast opportunity for Thai exports.
Despite currently smaller export volumes, Thailand plans to leverage its high-quality, diverse herbal strains and traditional knowledge, combined with modern technology, to transform its herbal sector into a major economic product and a new form of soft power.
A dedicated PR campaign, 'Key Message Think Wellness, Think Thai Herb,' has been launched to enhance domestic and international awareness and promote the strength of the Thai herbal industry.

Nationwide crackdown launched on illegal nominee shareholders and land holdings

Yesterday 15:20 Key points summarised by AI

Thailand's Prime Minister Anutin Charnvirakul initiated a nationwide crackdown on illegal Thai nominee shareholders in foreign-run businesses and land holdings to safeguard national interests.
The government will integrate efforts across all relevant agencies to target illicit foreign operations, forced sales of illegally acquired property, and high-risk land ownership schemes.
Key strategies include auditing suspect land and building holdings, establishing a long-term monitoring system, and cross-referencing data from various authorities to trace ultimate beneficial owners.
Prime Minister Anutin emphasized that no influential figures or corrupt officials are above the law, promising straightforward prosecution, asset seizures, and protection for enforcing officers.
Beyond land ownership, the integrated crackdown will also extend to tackle transnational crimes, including drug and human trafficking.