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Thailand needs stronger communication strategy on border conflict, say experts

Thailand needs stronger communication strategy on border conflict, say experts

14 Sept 06:58 Key points summarised by AI
  • Experts criticize the Thai government's communication strategy regarding the Cambodia border conflict for its inconsistency and lack of a strong, unified narrative.
  • Academics urge the government to develop a clear, consistent communication strategy across all agencies, focusing on facts and avoiding provocative statements to effectively counter Cambodia's stronger international narrative.
  • The public expects transparent plans and regular updates from the government, while media professionals are called upon to fact-check diligently, avoid sensationalism, and report with context to prevent inflaming tensions and promoting hate speech.
  • Both government and media are advised to prioritize diplomacy and common humanity, ensuring messages defend sovereignty while committing to peace, and avoiding the dramatization of clashes.
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