CEA to roll out creative city branding plan in 2026

18 Sept 02:06 Key points summarised by AI

The Creative Economy Agency (CEA) is launching a Creative City Branding Plan in fiscal 2026 to elevate Thailand's cities on the global stage, aiming to attract investment and tourism through compelling identities.
The initiative employs a collaborative, bottom-up approach, inviting cities to co-create their brand identity with local stakeholders, supported by CEA's tools, funding, and expert guidance.
Beyond city branding, CEA is expanding its international presence by promoting Thai literature at global book fairs and preparing creators for international awards, showcasing Thai culture worldwide.
This branding plan is central to CEA's broader strategy to demonstrate creativity's economic value, projecting over 4.3 billion baht from creative festivals in 2025 and expanding creative city development to 17 provinces.

Examining Thailand’s four-part education revolution

Today 14:22 Key points summarised by AI

Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.