How Jenny Festival became an amazing online success story

23 Sept 03:09 Key points summarised by AI

Jenny-Ratchanok Suwannaket achieved massive online sales success with her 'Jenny Festival' live streams, capitalizing on Thai consumers' preference for 'Shoppertainment'—a blend of entertainment and direct seller engagement.
Her effective strategy includes powerful collaborations with celebrities and influencers, competitive pricing, limited-time offers to create FOMO (Fear of Missing Out), and dynamic product presentation to maintain viewer engagement.
Jenny plans to expand her reach with ambitious sales targets and future offline expos, highlighting the significant growth potential within the live-selling market.
This booming online sales trend has prompted the Thai Revenue Department to intensify efforts in tracking and collecting taxes from influencers and content creators, many of whom are currently non-compliant.

Examining Thailand’s four-part education revolution

Yesterday 14:22 Key points summarised by AI

Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.