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Fresh drive to promote Thailand and its food

Fresh drive to promote Thailand and its food

10 Sept 14:13 Key points summarised by AI
  • Thai cuisine continues to gain global popularity, with new dishes like Roti Saimai captivating visitors and the country recently earning the No. 1 spot for best food in 2025 by Condé Nast Traveler.
  • The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with key partners, launched the "Spice Up Thai Fest" campaign to inspire global travelers to immerse themselves in Thailand’s vibrant festival scene and renowned food.
  • Running from November 2025 to January 2026, this global campaign leverages Thai Restaurant Global Networks and social media influencers to promote Thai culture and cuisine across 14 pilot markets.
  • Tourists often find the most authentic Thai food and cultural experiences at local roadside stalls and "out of the way" places, offering a deeper connection than traditional tourist spots or fancy restaurants.
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