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Lisa's Red Lotus Sea Campaign inspires photo craze

Lisa's Red Lotus Sea Campaign inspires photo craze

10 Sept 17:45 Key points summarised by AI
  • The Tourism Authority of Thailand's (TAT) promotional campaign, featuring BLACKPINK's Lisa at the Red Lotus Sea, has ignited a widespread photo-sharing trend among the public.
  • Despite initial criticism, the campaign inspired people, including the TAT Governor, to visit the Udon Thani site or edit themselves into Lisa's campaign image, often 'following the trail of Lisa'.
  • The campaign, part of TAT's 'Feel All the Feelings' promotion, faced backlash for its 'poor presentation' and the controversial decision to use AI instead of real photos of Lisa at the actual location.
  • In response to the AI criticism, many Thai citizens have actively replaced the AI-generated image of Lisa with real photos of her at the site, further engaging with the campaign's theme.
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