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TAT faces backlash over BLACKPINK’s Lisa tourism promotion

TAT faces backlash over BLACKPINK’s Lisa tourism promotion

12 Sept 20:35 Key points summarised by AI
  • The Tourism Authority of Thailand (TAT) faces significant backlash for its latest tourism campaign featuring BLACKPINK's Lisa, despite securing a global superstar.
  • Critics widely condemned the campaign's use of artificial intelligence to depict Lisa, arguing the visuals were unnatural, emotionless, and poorly integrated into the scenic backdrop of the Red Lotus Sea.
  • Many expressed disappointment that TAT, having secured a world-class artist, failed to leverage her value with authentic, on-location photography, thereby devaluing both Lisa's presence and Thailand's natural charm.
  • The controversy sparks broader discussions about the growing reliance on AI in advertising and the critical balance between technology, authenticity, and artistic integrity in national branding efforts.
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