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Sabai meets denim: Thai new soft power street fashion trend goes viral

Sabai meets denim: Thai new soft power street fashion trend goes viral

10 Sept 19:29 Key points summarised by AI
  • Thai singer Kratae sparked a viral street fashion trend by pairing traditional 'sabai' shawls with modern denim in her "Bangkok City" music video.
  • The trend rapidly gained traction on social media, with celebrities and influencers adopting the look and transforming iconic sites like Arun Ratchawararam Temple into popular photo destinations.
  • This fashion movement effectively promotes Thai "soft power," significantly boosting tourism and increasing business for costume rental shops, attracting both local and international visitors.
  • While largely praised for its cultural fusion and positive impact, the 'sabai'-and-jeans trend has also generated some debate regarding its appropriateness as artistic expression.
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