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Cash circulation of over Bt54bn foreseen during Lunar New Year 2026

Cash circulation of over Bt54bn foreseen during Lunar New Year 2026

14 Sept 01:58 Key points summarised by AI
  • Thai-Chinese spending for Lunar New Year 2026 is projected to exceed Bt54 billion, marking a six-year high, reflecting a 5% year-on-year increase.
  • Despite the overall increase, 70% of consumers are concerned about rising prices, leading 33.2% to limit purchases to essential ritual items, with fresh markets remaining their preferred shopping destination.
  • Purchasing patterns are shifting, with less fruit, joss sticks, and joss paper, but a slight increase in poultry and pork, partly influenced by concerns over PM2.5 pollution.
  • Businesses anticipate a 5.2% average increase in sales volume, and both consumers and entrepreneurs foresee enhanced domestic economic activity in Q4 2026, driven by expected government stimulus measures.
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