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Thailand launches cost-of-living relief drive with deep retail discounts

Thailand launches cost-of-living relief drive with deep retail discounts

11 Sept 11:57 Key points summarised by AI
  • Thailand's Commerce Ministry launched the 'Thai help Thai' initiative, a nationwide campaign offering deep discounts on over 3,000 daily essentials to combat rising living costs.
  • The program features discounts up to 58% on a wide array of products, including food staples, personal care items, and household goods, supported by major retailers like Makro, Lotus's, Tops, and GO Wholesale.
  • Consumers can expect significant savings on rice (up to 58%), cooking oils (up to 34%), fresh and frozen foods, and personal care products (up to 50%), alongside 'buy one, get one free' promotions.
  • The initial phase runs through April and May, with plans to introduce new products, extend discounted pricing until year-end, and expand distribution channels across all provinces for broader access.
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