Bangkok book fair welcomes 1.3m visitors and sales of Bt534m

11 Sept 19:04 Key points summarised by AI

The Bangkok book fair achieved remarkable success, attracting over 1.3 million visitors and generating 534 million baht in sales, surpassing targets despite economic challenges.
Gen Z and Gen Y emerged as the primary market drivers, influenced by a strategic social media campaign that rebranded reading as a 'trendy lifestyle'.
International rights trading at the 'Bangkok Rights Fair 2026' boomed with a 50% increase, securing over 90 million baht and engaging publishers from 24 countries.
Organizers plan to integrate the book industry with other creative platforms like films, series, and games to expand Thai content and boost the national economy.
The event transformed into a world-class exhibition and business hub, significantly strengthening Thailand's soft power through proactive business negotiations and cultural promotion.

Examining Thailand’s four-part education revolution

Yesterday 14:22 Key points summarised by AI

Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.