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Songkran expected to generate about Bt30bn in revenue - TAT governor

Songkran expected to generate about Bt30bn in revenue - TAT governor

10 Sept 15:59 Key points summarised by AI
  • Songkran celebrations across Thailand are projected to generate approximately 30 billion baht in revenue, marking a 6% increase over last year, driven by strong tourist confidence.
  • The festival's success is attributed to effective public-private sector cooperation, elevating Songkran into an internationally recognized, value-added tourism event.
  • Major hotspots in Bangkok, Chiang Mai, and Hat Yai, including specific events like the ‘Maha Songkran World Water Festival 2026’ and ‘Saneh Art by Songkran Festival 2026’, attracted hundreds of thousands of local and international revellers.
  • Regional attractions, such as Ayutthaya's elephant interactions and Hat Yai's draw for over 36,000 Malaysian tourists, highlighted the diverse cultural appeal and boosted local economies.
  • Beyond cultural festivities, Songkran serves as a significant economic driver, contributing substantially to Thailand's economic growth and generating widespread happiness.
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