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Younger thais drive surge in ‘e-merit’ services, faith travel

Younger thais drive surge in ‘e-merit’ services, faith travel

13 Sept 13:49 Key points summarised by AI
  • Younger Thais are spearheading a digital transformation in traditional merit-making, opting for online platforms for offerings, donations, and proxy services due to modern lifestyles and convenience.
  • The 'e-merit' and spiritual tourism sector shows significant economic growth, with thousands of active entities and substantial registered capital, indicating a flourishing faith-based economy.
  • Businesses are innovatively adapting by offering diverse online 'proxy' services, from selecting offering sets and arranging delivery to temples, to specialized 'medical merit kits' and tiered monk-hosting ceremonies.
  • Faith-based travel is booming, with curated pilgrimage tours serving as a crucial economic engine that boosts local communities through increased demand for hospitality, food, transportation, and support for SMEs.
  • The Department of Business Development advises entrepreneurs to blend tradition with digital convenience to cater to modern consumer preferences, ensuring long-term stability and income distribution to the grassroots economy.
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