Thai durian sales hit ฿15m in three-hour Chinese live-streaming session
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Thai durian sales hit ฿15m in three-hour Chinese live-streaming session
11 Sept 07:59Key points summarised by AI
Thai durian generated over 15 million baht in sales during a three-hour live-stream on China's Shipinhao platform, featuring a prominent Chinese influencer.
This initiative by Thailand's Commerce Ministry strategically expands distribution channels for Thai durian in China's booming live commerce market, with the Commerce Minister participating to boost confidence.
The ministry plans further live-streams on major Chinese platforms, including Douyin and Taobao, aiming to export at least 200 tonnes of premium Thai durian.
Thailand anticipates a bumper durian crop this year, projecting a 33% increase in production to 2.07 million tonnes, while maintaining stable prices for quality fruit.
Thailand's Education Ministry is implementing a four-pronged strategy to address its students' below-average performance in PISA 2025 and tackle significant educational inequality.
The plan prioritizes closing performance gaps by increasing funding for small and low-income schools, overhauling the curriculum to foster critical thinking, and adopting a data-driven management system to reduce teacher workload.
Key initiatives include enhancing school safety, combating cyberbullying, and expanding mental health support through peer-to-peer networks, recognizing the severe impact of distress on academic performance.
An education expert advises verifying if PISA improvements stem from structural changes, advocating for a revived STEM curriculum with practical 'learn by doing' methods, and urging bureaucratic reform to link teacher evaluations to student development.