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Thai durian sales hit ฿15m in three-hour Chinese live-streaming session

Thai durian sales hit ฿15m in three-hour Chinese live-streaming session

11 Sept 07:59 Key points summarised by AI
  • Thai durian generated over 15 million baht in sales during a three-hour live-stream on China's Shipinhao platform, featuring a prominent Chinese influencer.
  • This initiative by Thailand's Commerce Ministry strategically expands distribution channels for Thai durian in China's booming live commerce market, with the Commerce Minister participating to boost confidence.
  • The ministry plans further live-streams on major Chinese platforms, including Douyin and Taobao, aiming to export at least 200 tonnes of premium Thai durian.
  • Thailand anticipates a bumper durian crop this year, projecting a 33% increase in production to 2.07 million tonnes, while maintaining stable prices for quality fruit.
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